Established Leader Session #7: Why Marketing Needs a Seat at Your Leadership Table

Join us for the Established Leader session, "Why Marketing Needs a Seat at Your Leadership Table" presented by Janinne Walker, Senior Vice President Business Development & Sales, Radiology Matters. The session will take place live on Friday March 14 at 12:15 PM ET and a recording will be available as part of the CLIMB 2025 On-Demand Library.

Date/Time:

Friday March 14 - 12:15 PM - 1:15 PM ET

Speaker: 

Janinne Walker, Senior Vice President Business Development & Sales, Radiology Matters 

Description: 

In today’s competitive business landscape, marketing is no longer a function that can sit on the sidelines—it deserves a prominent seat at the leadership table. This presentation delves into the critical role marketing plays in driving strategic decisions at the leadership team level. Attendees will explore the unique insights marketing professionals bring, such as market intelligence, customer feedback, and data analysis, all of which are vital for aligning business strategies with market demands. With the rapid evolution of consumer expectations, healthcare organizations must adapt to deliver not only exceptional services but also seamless customer experiences. We will discuss how integrating marketing into leadership discussions can help organizations stay ahead of competitors, maximize shareholder value, and ensure that marketing efforts are aligned with long-term goals. This presentation emphasizes the importance of leveraging data-driven marketing strategies to enhance decision-making processes, ultimately fostering growth and innovation within the organization.

Session Categories:

Marketing

Leadership

Thank you to our in-kind sponsor, Radiology Matters